Insurance is a serious matter and pretty morbid. Gloomy images of death, delayed claims conjure up, making it a rarely laughable subject. Yet, every time I have tried understanding what insurance is all about, I have had my moments of uncontrollable laughter. Thankfully last year the regulator felt it was better to do away with the mandatory disclaimer that ran something like, “Insurance is a subject matter of solicitation…”. What the disclaimer meant was that insurance being a financial product was asked for by a buyer and that it could not be sold. Yet, I am sure we all have had our moments of cold calls asking us to buy a policy.