In light of the ongoing COVID-19 crises - which has forced the government to implement a national wide lockdown - the Insurance Regulatory and Development Authority of India (IRDAI) has issued a notification allowing insurance companies to provide the Aadhaar-based authentication to complete KYC procedure to provide insurance services to the customers. With the new guidelines in place, buying insurance policies will become easier than ever before. As per the IRDAI guideline – in order to facilitate general public to easily fulfil ‘Know Your Customer’ (KYC) norms while availing insurance services, the regulatory body has recommended all insurance companies to avail Aadhaar Authentication Services of the Unique Identification Authority of India.