The traditional opinion in the investment world is “higher the risk higher the return,”. It is widely believed that investors are rewarded for taking on more risk by way of higher returns. However, this is not always true. A more accurate way of presenting the risk-return relationship would be to say, “higher the risk higher the potential return.” It is important to understand that as we go higher on the risk spectrum, not just the potential return but potential loss increase too. Managing risk becomes an integral part of optimal investment decision making, one that requires an individual to assess his/her own risk profile along with the relative risk of the investment instrument. When you choose to invest your money in riskier assets than a standard savings account or fixed deposit in banks, you are likely to experience any or all of the following to some degree.