Having earned itself the moniker of "oil of the 21st century", data and the ability of an organisation to leverage data is no longer a key differentiator, rather, it has become an imperative. However, as the availability and use of data becomes ubiquitous, it is giving rise to a raging debate on data privacy. Corporations are now focusing on harnessing data in order to provide customers with more customised solutions that can better serve an individual’s idiosyncratic needs. On the other hand, the personal data of customers and internet users is exposed to the threat of theft and misuse. There are concerns that stringent data privacy laws might curtail an organisation’s ability to provide these customised solutions that the consumer today has come to demand. Currently, there are 500 million internet users in the country. These users have large digital footprint and unleash reams of data points into the digital realm. The key question now is, “how is the owner of this data and who is responsible for its safety and correct use?”.