As an avid traveler and third-generation hotelier, Ashutosh Goyal recognises the importance of having fresh and soft bed and bath linen in his hotel room. After all, people visit hotels to relax and unwind, and these accoutrements enhance the quality of their stay. Goyal himself is very particular about the quality of the bed and bath linen he uses, and which available in properties run by Ananta Hotels & Resorts.