Outlook Business Desk
Over the past two years, Swiggy and Zomato have shut down multiple platforms amid a strategic shift toward core businesses and cost efficiency. Here's a list of what was discontinued.
Launched in late 2022, Swiggy Minis let small sellers create zero-commission online storefronts—no website needed. Part of Swiggy’s Software-as-a-Service (SaaS) push for homepreneurs and creators, it was discontinued on August 10, 2025, as the company refocused on core food delivery and quick commerce.
Swiggy temporarily paused its hyperlocal delivery service Genie in May 2025 across major cities like Bengaluru, Delhi-NCR and Mumbai. Active in 70 cities, the service now shows a “temporarily unavailable” message as Swiggy shifts focus to faster delivery models like Bolt.
In March-2024, Swiggy merged premium grocery platform InsanelyGood with Instamart. After scaling down to Bengaluru from six cities, the service paused with a note: “We will have to pause InsanelyGood operations for some time. We will be available at an Instamart store near you super soon”
In May 2025, Zomato shut down its ultra-fast 10–15 minute delivery services—Quick and Everyday. Launched just four months earlier, these offerings were discontinued due to poor customer experience, scale challenges, and high operational costs
Launched in October 2023, Zomato’s Xtreme offered hyperlocal package delivery for merchants across 750+ cities. But low demand led to its quiet suspension in mid-2024. The app was removed from Playstore, with Zomato calling it an "experiment" that didn’t scale as hoped.
Launched in August 2022 to deliver iconic dishes across cities, Intercity Legends was paused in April 2023 and relaunched in July with higher order minimums (₹5,000). However, it struggled to find a market fit due to high logistics costs and limited demand, leading CEO Deepinder Goyal to shut it down with immediate effect in August 2024
Both companies cited the need to concentrate on high-growth verticals like food delivery and grocery. These shutdowns reflect their shift toward profitability and platform consolidation.