• the big story 1 / Lead Story

    The Power Of Influence

    A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing

    November 01, 2021
  • the big story 1 / Lead Story

    Is Revival In Sight?

    Sanjeev Sanyal, principal economic advisor to the government, and Rathin Roy, managing director at Overseas Development Institute discuss growth and poverty in a post-Covid world

    October 01, 2021
  • specials 34 / Editor's Note

    Don’t Fail Us…

    In this edition of Outlook Business, we look at gender equity through multiple prisms: workplaces, boardrooms, econo­mic policy and leadership

    October 01, 2021
  • the big story 1 / Lead Story

    Crisis In The Middle

    Has the world’s sixth-largest economy, that has been chasing the elusive double-digit growth for two decades, failed its tens of millions of citizens aspiring to lead a middle-class life? 

    October 01, 2021
  • strategy 4 / Trend

    The road less travelled

    Motorsports is the new brand building and feedback tool for auto majors

    May 11, 2013
  • enterprise 3 / Trend

    A creative bent of mind

    When a theatre enthusiast mixes his love for drama with technology, the result is a company like Knolskape

    April 27, 2013
  • Ready, steady, roll

    Increasing traffic snarls and fuel costs are driving commuters to fleet taxis

    April 27, 2013
  • the big story 1 / Lead Story

    Act II

    Mukesh Ambani is readying for a grand come back in the telecom space and this time, it is more than a price play

    March 30, 2013
  • specials 34 / The State of Business 2013

    Growth magnet

    Cheap land and ample power is drawing industries to Halol

    March 25, 2013
  • strategy 4 / Trend

    Pushing happiness

    Mobile operators are talking a new language — customer service and retention. What’s behind this change of heart?

    March 16, 2013
  • strategy 4 / Trend

    A tricky call

    Will hiking call rates prove a sustainable strategy for telecom operators?

    March 02, 2013
  • strategy 4 / Trend

    Different strokes

    Can tablet devices really experience the explosive growth that mobile phones have?

    March 02, 2013
  • enterprise 3 / Big Idea

    VAS-tly different

    mCarbon offers telecom networks a platform that can run multiple services

    February 16, 2013
  • “Don’t do your subordinates’ work for them”

    Sandip Basu, MD & CEO, Loop Mobile, recommends tips on how to manage time effectively

    January 19, 2013