SHRUTI SONAL

  • the big story 1 / Lead Story

    Entertainer, Not Influencer

    Bhuvan Bam is one of India’s most popular content creators on social media. But it’s his ‘regular boy from Delhi’ image that makes audiences and brands swoon over him

    November 01, 2021
  • enterprise 3 / Feature

    The Maverick

    From being on the brink of closure in 2017 to attaining the unicorn status, Vedantu’s story of survival is no less than a Bollywood movie

    October 01, 2021
  • enterprise 3 / Feature

    Women On Board

    The quota mandated by the Companies Act 2013 has increased representation of women across the industry, but does it indicate any real change?

    October 01, 2021
  • strategy 4 / Feature

    E-Mobility Races Ahead As Investment In Cleantech Booms

    Investments in India’s cleantech space have been on the rise, helped by a favourable policy push and flow of international funds. However, with electric mobility taking the lion’s share of the pie, is the space shrinking for the other subsegments?

    October 01, 2021
  • Branding Our Olympic Stars, How Valuable Are They?

    Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?

    September 01, 2021
  • the big story 1 / Lead Story

    The Man With No Regrets

    In BharatPe’s journey, Ashneer Grover might have made a lot of mistakes, and pissed off many, but how else could he have built a $3-billion company in three years?

    September 01, 2021
  • markets 5 / Feature

    Why Has Linde India Left Its Investors Breathless With Excitement?

    The stock of this industrial gas producer shot up during the pandemic, but there is more to this company than oxygen

    September 01, 2021
  • strategy 4 / Feature

    Who will break the EV jinx? Carmakers or the buyers?

    Globally, carmakers are driving into an electric age. In India, companies are waiting for customers to buy and customers are waiting for value for money 

    July 06, 2021