India Inc Says The Three Little Words That Changes Everything. Hint: It Is Not What You ThinkBY Shruti Venkatesh
![<p><strong>Cool-headed [L-R]: </strong>Kausthub Kaundinya, <span>Sreekanth Kommula and <span>Anand Kumar, co-founders, Jarsh</span></span></p> : Making Helmets ‘Cool’](https://media.assettype.com/44ec1c7453ebc1ee8f36629098b51779.jpg?auto=format%2Ccompress&fit=max&format=webp&w=300&dpr=1.0)
