Britannia Marie Gold, a biscuit brand, has launched HerStore, a digital ecosystem for women entrepreneurs. It goes with the tagline "Saath Judo, Saath Udo'' that captures the essence of the brand’s commitment to cultivating a supportive digital ecosystem where women entrepreneurs stand united and uplift each other, reads a company statement.
HerStore will soon offer a comprehensive suite of training, workshops, and upskilling videos tailored to equip women entrepreneurs with skills and knowledge. The platform will soon be available in several Indian languages, such as Hindi, Kannada, Bengali, Tamil, and many more.
HerStore is built on learning from four chapters of Britannia Marie Gold's Mystartupprogramme, as per the company statement. The programme was initiated in 2019 to enable women to overcome barriers with respect to finance and the upskilling required to embark on their entrepreneurial journeys. Thus far, the MyStartup Contest has provided seed funding of Rs. 10 lakhs each for over 50 entrepreneurs and equipped 50k+ women with the skills to start their businesses.
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Commenting on the launch, Amit Doshi, Chief Marketing Officer, Britannia Industries, said, “With the launch of the marketplace as the first step, we are hopeful that the ease of managing a business on HerStore, along with the extensive Britannia Marie Gold community in India, will truly democratize the ecosystem for women entrepreneurs.”
HerStore is conceptualised by MullenLowe Lintas Group, and the digital ecosystem has been built by Hash Connect. Ahead of Women’s Day, several companies are showcasing their support for women with diverse initiatives. One of them is ITC, which aims to increase women’s participation in the workplace. CredAble, a fintech company, has also decided to dedicate Rs 200 crore to support businesses led by women.
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Despite the support shown by companies, a World Economic Forum report says that women face several forms of gender discrimination, including a gender funding gap.
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