Truecaller has announced new innovative and interactive ad format capabilities that seamlessly integrate into the user experience. The new ad formats use video and animations to maximise brand recall and impact on their audience.
With the digital ecosystem evolving at an unprecedented pace, the company’s latest ad solutions—click-to-experience (screen takeover), dual-impact custom animation, carousel, and sponsored icons—are designed to meet the dynamic needs of marketers aiming to capture and retain consumer attention, reads a company statement.
The design and implementation of the ad formats offer a variety of options that are crafted to capture user attention, effectively leading to campaign optimisation. The new ad formats provide brands with the tools they need to cut through the noise and deliver their message in a way that resonates with nearly 260 million active users of Truecaller in India, according to the company statement.
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Further, Truecaller's advanced targeting capabilities allow for accurate segmentation of audiences. By leveraging a mix of unique signals, the platform enables brands to reach out to audiences with specific tastes.
Sharing his delightful experience with Truecaller’s new ad formats, Sivakumar Ramamoorthy, Head of Digital Marketing, Xiaomi India, said, “We, at Xiaomi, are committed to pioneering fresh approaches in our media strategies. Truecaller's latest offering, "Click to Experience," has helped the brand stand out amidst the noise, presenting a visually captivating solution that proves to be a perfect fit for our creative strategy.".
Vanita Rathore, Senior Director, Global Ads Business at Truecaller, stated, "By tapping into our extensive daily active user base and leveraging the unique solution of targeted advertising, we aim to help brands provide users with an advertising experience that is not only clutter-free but also immersive and engaging.”
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