Britannia NutriChoice forayed into health-tech domain with its NutriPlus app. The app is designed in partnership with Aktivo Labs, a major technology company with expertise in building evidence-based health and wellbeing solutions.
The NutriPlus app uses evidence-based technology to empower users in their pursuit of well-being.
App provides a daily NutriScore, which is a one-score indicator for users based on factors such as exercise duration, and sleep duration providing the users with an overview of their health status.
This single health score highlights areas for improvement, giving individuals a clear understanding of their wellness journey. Notably, NutriPlus stands out by not relying on wearables; all that is required is a smartphone to track and manage one’s physical activity and nutrition. The NutriPlus app also offers weekly health assessment, empowering users with tailored insights regardless of their demographic.
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Commenting on the launch Amit Doshi, chief marketing officer, Britannia Industries, said “Britannia NutriChoice caters to the growing segment of consumers who actively seek better snacking options. Consumers can download the NutriPlus app by scanning a QR code across a range of Britannia NutriChoice packs, which reach crores of households in India. We believe in the invisible power of small, everyday choices and the NutriPlus app is one such step to partner millions of Indians in their pursuit of wellbeing and better lifestyles.”
Britannia is a 100+ year old Company and is a market leader in the Bakery category in India with an annual revenue of Rs 150 billion. The Company manufactures its products in nearly 100 factories, which are made available in over 6 million outlets to eventually reach over 180 million households in the country.
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