Easy Pay Partners With Grameen Foundation To Onboard MSME Artisans, Craftsmen On ONDC Platform

Easy Pay, a payment solution company and one of the first fintech companies to go onboard on ONDC for offering both retail and financial services integration solutions, announced a partnership with the Grameen Foundation for Social Impact (GFSI), a not-for-profit organization, to onboard MSME sellers to the network with a focus on onboarding Special Skilled Sellers, covering artisans, weavers, and others, onto the Open Network for Digital Commerce (ONDC) platform, empowering them to become online sellers. 

 This collaboration aims to provide these entrepreneurs, both women and men, with access to a wider market through e-commerce, thereby generating employment opportunities, opening new avenues for growth, and supporting the livelihoods of millions of skilled group specialists such as weavers and sculptors. 

Through this partnership, the company will address the challenge faced by sellers who are doing business in small geographies and skilled professionals who currently sell goods at lower margins through distributors by enabling them to access online markets with higher revenue potential. EasyPay will also train sellers to act as agents for onboarding other sellers onto the ONDC network. 

Nilay Patel, Founder and Managing Director of Easy Pay, said, "The absence of a robust e-commerce ecosystem has long hindered small merchants, artisans, and craftsmen from venturing online. Integration with ONDC eliminates these barriers, offering unrestricted access to the e-commerce world along with numerous benefits." 

Rahul Dube, Project Director from the Grameen Foundation for Social Impact (GFSI), said, “By leveraging technology and innovation, we aim to bridge the gap between skilled professionals and online marketplaces, thereby urging economic inclusivity and sustainable growth." 

The onboarding process will include seller registration, catalog setup, logistics settings, and training for handling inventory updates, order confirmation, and ticket management. Sellers onboarded through EasyPay are available to take orders from all buyer apps on ONDC. Easy Pay's initiative will target sellers who have not yet been onboarded, most of whom will be joining an online marketplace for the first time. Onboarding activities will commence in the third week of May, marking the start of an exhilarating journey towards enhancing economic opportunities and digital accessibility for all.