Fibr Raises $1.8M in Seed Round Led by Accel 

Fibr, an AI-powered personalisation platform, has raised $1.8 million in a seed round led by Accel, with participation from 2AM VC and prominent angel investors such as Kunal Shah (founder of Cred), Sunil Kumar (ex-cofounder of Zenoti), and others. 

The funds will be used to improve Fibr's AI personalisation platform, grow its clientele, and recruit a diverse workforce in order to satisfy the changing demands of global marketers. 

Since its beta launch this year, the company claims to have drawn high-profile clients such as ACT Fibernet, Star Health, and various lead-gen and D2C brands. The company says that it has a primary focus on North America, Canada, and India. 

“Our AI platform looks at everything—brands, channels, audience data—for a truly personal consumer experience, no matter where they interact with you. Our main product, Pilot, creates personalized 1:1 landing pages for every ad, email, and communication, boosting conversions and reducing CAC. The best part? Our accessible pricing means you only pay for what you use, without long contracts. Our idea is simple: technology should work for marketers, not the other way around,” said Ankur Goyal, co-founder and CEO of Fibr. 

Read: Ninecamp Ventures Gets $2 Million in Funding from Zomato Co-Founders, Others: Report

Prayank Swaroop, Partner at Accel, expressed support for Fibr: “We believe Fibr’s landing page for every ad proposition could be a game-changer in the ad ecosystem for consumer companies, especially with CAC challenges due to privacy policies and cookie deprecation. Fibr’s affordable sachet pricing model, where users only pay for usage, disrupts traditional SaaS pricing, making it accessible for all marketers.” 

Customer acquisition costs (CAC) have doubled since 2022 and may double again by 2024 due to Chrome changes, threatening consumer businesses. Marketers need scalable personalization to boost conversions and reduce customer acquisition costs (CAC). That’s when Fibr launched the AI-powered Personalization Hub with a pay-per-use model starting at $10, recognising these challenges.