The Good Glamm Group, a South Asian DTC beauty and personal care conglomerate, announced the appointment of Lauren Bloomer as President, International, Good Glamm Group. Lauren will also be appointed to the Board of Directors of Wyn Beauty by Serena Williams as the representative for the Good Glamm Group.
Lauren brings 23 years of extensive experience in the beauty and consumer goods industries to her new role, where she will spearhead the Good Glamm Group’s international growth and expansion.
An Estee Lauder Company veteran, Lauren last served as CEO of Becca Cosmetics and, prior to that, held key global marketing roles at Clinique and Estee Lauder. Her career also includes brand management and strategy positions at The Clorox Company and the Boston Consulting Group, where she honed her skills in brand building, omnichannel development, and go-to-market activation.
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Darpan Sanghvi, Group Founder, Good Glamm Group, shared, “Lauren’s strategic insight and dynamic leadership will be invaluable as we continue to expand and innovate in the beauty space.”
With over two decades in the consumer products industry, Lauren brings a wealth of experience in strategy and planning, P&L management, omni-channel marketing, and insights and analytics, as per a company statement. She is known for her results-oriented approach, excellence in execution, and financial acumen, and she has consistently delivered exceptional outcomes throughout her career.
Recently, the CEO of Good Brand Co., a part of the Good Glamm Group, Sukhleen Aneja, announced her departure from the company in July. The content-to-commerce unicorn is planning to launch its IPO in 2025. Amid the IPO plan, the company also laid off 15 percent of its workforce in the last 12–15 months, as per a report by Entrackr.
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