Taking to X, Albinder Dhindsa, chief executive officer (CEO) of Blinkit, wrote, “Happy Akshaya Tritiya in advance to everyone celebrating tomorrow. You can get authentic gold and silver coins, pooja needs, deity photos, fresh flowers, and more in 10 minutes.”
Meanwhile, Malabar Gold & Diamonds and Muthoot Exim (Muthoot Pappachan Group) have partnered with Swiggy Instamart to deliver gold and silver coins via the Quick Commerce platform directly.
"The success of last year's Dhanteras coin sales highlights the rising consumer interest in quick commerce for auspicious purchases," said Phani Kishan, CEO of Swiggy Instamart, as per Business Standard.
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BigBasket has partnered with Tanishq and MMTC-PAMP to deliver gold and silver coins and bars. Zepto has also announced its collaboration with Nek Jewellary for the same.
"Our collaboration with Tanishq ensures that our customers can celebrate Akshaya Tritiya with the finest gold coins, reflecting prosperity and elegance," said Seshu Kumar Tirumala, chief buying and merchandising officer at BigBasket, as per Moneycontrol.
As per reports, a 24-carat, 999-gold coin will be included with any gold or silver coins that are purchased through Swiggy Instamart. Silver spoons, silver glasses, and puja basics, including the Vishnu Chalisa Book, agarbatti, flowers, and puja cloth, will be delivered by Swiggy Instamart throughout the occasion, in addition to gold and silver coins in various grams.
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Akshaya Tritiya is an annual spring festival for Jains and Hindus. "Tritiya" means third, and "Akshaya" means forever. As the name implies, this day is thought to bring boundless wealth and good fortune to any auspicious action or investment made on it. Buying gold is one of the most enduring customs related to Akshaya Tritiya.
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