Board of Control for Cricket in India's (BCCI) T-20 tournament Indian Premier League continues to attract eye balls. Disney Star Network on Friday said that its viewership broke new record by adding 2.53 crore viewers in the fourth week of the marquee tournament.
"Disney Star Network is thrilled to announce its sustained success in smashing viewership records for IPL on television with 2.53 crore new viewers tuning in to watch Week 4 of Tata IPL 2023. This takes the tally of total live viewership to 43.4 crore after 38 games, which is the 2nd highest in IPL history," Disney Star said in a press release.
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Disney Star Network registered highest reach of 29.1 crore for live broadcast in the Hindi speaking region.
"Disney Star’s unwavering commitment to deliver world-class standards of coverage, customised offerings across 13 live feeds in nine languages, the best line-up of Cricket as well as non-Cricketing talent and unparalleled programming initiatives have positioned Television as the go-to platform for the live broadcast of the IPL," the company said.
Going into the next week, which the company has termed it as 'Rivalry Week' from May 6-12, has taken initiatives for enhancing for viewers' watching experience.
"Disney Star is now gearing up for the highly anticipated 'Rivalry Week', from 6th to 12th May 2023, through a host of initiatives across live coverage, programming, and fan engagement. The week will witness the greatest IPL rivalries, teams from the North taking on teams from the South and ‘Frenemies’ facing off against each other and promises to be one of the most exciting weeks of IPL. Star Sports has lined up a slew of programming initiatives for the Rivalry Week which are sure to bring viewers and fans closer to the blockbuster encounters," Disney Star said.
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Meanwhile, Star Sports has collaborated with content creators from Meta to generate a stream of ‘rivalry’ videos. Experts in the Star Sports studio will also be seen squaring off against each other in ‘Rivalry Games’ while ‘Cheeky Singles’ hosted by Tanmay Bhat and his gang of comedians will have a unique take on rivalries.
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