LinkedIn, the business and employment-focused social media platform is set to roll its video offering services to users in India in a bid to tap the flourishing short-form video market in the country.
Speaking to ET, Gyanda Sachdeva, LinkedIn’s vice-president of product management, said that the platform has observed a 60 percent increase with respect to video uploads in India in comparison to 45 percent globally.
With video content being favoured by many users in the country, Sachdeva believes that the launch of the video offering services would open new frontiers related to knowledge sharing, career coaching and professional development.
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The short-video market in the country currently stands at $5.5 billion.
A short form video format is video that runs for 5-90 seconds and various platforms like TikTok, Instagram, YouTube reels use it to disseminate content for users in a short span of time.
With India home to one of largest consumers of internet in the world, short – video platforms have done considerably well over the last few years with reels in Youtube and Instagram being major contributors. According to Redseer Strategy Consultants, it is estimated that the short-video platform is estimate to grow up to $8-12 billion by 2030.
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This is something that LinkedIn would be hoping to cater to its advantage with the platform gaining traction among the people of India over the last couple of years as many are signing up on the platform.
Sachdeva reportedly stated that all the content pertaining to the video service would be strictly related to knowledge sharing, news, skilling, professional development, career coaching, workplace culture, interview preparation and resume building, product launches, earnings releases and other such related content.
She further stated that the platform doesn’t “ really care about any other subset of content such as fitness, parenting, fashion which is popular on other platforms.”
Sachdeva stated that the main objective of the video offering service is to increase the employment opportunities available to the people.
“So, one of the things that we are really passionate about is increasing the frequency at which economic opportunities are getting created. And we believe knowledge sharing is the pathway to achieve that at a much higher frequency,” Sachdeva told ET.
She reportedly said that the company is planning to montesise the videos in the future through advertisements and collaborations and is working with top entrepreneurs such as Jay Singh, business leader Namita Thapara and YouTuber Arun Prabhudesai.
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