Quick Commerce Platforms Exploring Deals with Leading Fashion Brands: Report 

Quick Commerce platforms, including Blinkit and Instagram,  might soon deliver clothes to your doorsteps, as per the Economic Times. 

The quick commerce giants are reportedly in talks with apparel as well as shoe manufacturers including Puma, Woodland, Fabindia, and Arvind Fashions. With a target of the top 15 cities, the quick commerce players intend to broaden their categories beyond groceries. 

“Fulfillment would be a challenge because, at the end of the day, fulfillment is happening either through the existing store network where they use only their pickup points or they will invest in their warehouses to be able to do that commitment of 10 minutes, which in the footwear industry is slightly more complicated. So, we want to sell very small merchandise like school shoes, chappals, and basic shoes,” said Anupam Bansal, director of retail at shoemaker Liberty, to the Economic Times. 

Quick Commerce players have been trying to expand beyond selling groceries. In its quick commerce cart, Blinkit recently added sports goods and athletic wear to its quick commerce cart. It is now available in select cities, including Delhi NCR, Mumbai, Kolkata, Chennai, Pune, Jaipur, Kanpur, Ludhiana, Chandigarh, Vadodara, and Meerut, among others. 

The Quick Commerce platform also started delivering electronics, including smartwatches, air coolers, and others. Other quick commerce platforms also deliver Bluetooth speakers, kitchen appliances, earbuds, and more. Additionally, as per the Economic Times, the quick commerce platforms, including Instamart and Blinkit, might soon deliver other electronic products, such as smart phones, by Diwali. 

While large appliances such as ACs and coolers will take around 35–45 minutes to deliver, electronic products will be delivered within 15 minutes, said BigBasket chief executive Hari Menon to the Economic Times. 

Meanwhile, Instamart has reportedly already finalized terms with FabIndia. As per the terms, consumers will not be allowed to return purchased items. Similarly, the apparel manufacturer will reclaim 10 percent of the unsold inventory. Certain fashion products, such as innerwear and track pants, are already being sold by the quick commerce platforms.