Rockit, a new-age beverage brand founded by Vedant Garg, has raised a Rs 6 crore pre-seed investment round led by Sauce.VC and Indian actor Rannvijay Singha.
Sauce VC, an early-stage consumer investor, has invested in Rockit at the idea stage and is working closely with the management to identify market gaps and create a differentiated brand in the beverage industry. The company, which provides an array of energy drinks, is focusing on an omnichannel presence, starting with North Indian states like the UP, Punjab, Rajasthan, and Madhya Pradesh and gradually expanding pan-India.
Speaking to Inc42, the founder of Rockit, Vedant Garg, said, “We plan to use this for scaling our offline distribution in North India and creating brand awareness and increased presence in the market.”
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Rockit energy drink was softly launched initially in Haryana and met with a very encouraging response on both taste and packaging. The brand claims to have an exciting pipeline of products in energy drinks, fruit-flavored drinks, and hydration products to be launched over time.
Vedant Garg, Founder, Rockit Superfoods, said, “The Indian consumer preference is changing, aligning itself with global standards. We like to offer similar products with Indian taste and convenience to the youth of Tier II and III cities.”
He added, “We are focusing on omni-channel presence, starting with major states like UP, Punjab, Rajasthan, MP, etc., and gradually expanding PAN India. The expansion of the product basket from energy drinks to various offerings will offer unique value to the Indian consumer.”
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Rannvijay Singha said, “The taste and brand represent the energy of the youth of India, and we are excited about some ground-breaking campaigns to introduce it to consumers.”
Speaking about Rockit, Yash Dholakia, Partner, Sauce VC, said that they are very impressed by the early pre-launch feedback for the product and believe a large and highly profitable beverage brand can be built here.
