Stupa Sports Analytics, a sports technology company, has secured Rs 280 million in a pre-Series A funding round led by Centre Court Capital and PeerCapital. The company intends to use this capital to fuel its talent acquisition, global expansion, and product enhancement initiatives.
The latest fund pool will be deployed to attract top AI/ML and engineering talent to build advanced solutions that stay ahead of the curve in the rapidly growing sports-tech industry. The fund will also power Stupa’s ambitions to expand globally into markets like the US, UK, Australia, and the Middle East while deepening its existing presence in regions like Europe and Asia. With the freshly infused capital, Stupa plans to enhance its product offerings to cater to the expanded sports disciplines portfolio, which includes table tennis, badminton, and upcoming sports like pickleball and paddleball, along with other multi-sport capabilities.
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Megha Gambhir, the co-founder and CEO of Stupa Sports Analytics, said, “At Stupa, we envision a future where cutting-edge sports technology empowers athletes, federations, and fans alike with data-driven insights and digitally augmented experiences.”
In 2020, Gambhir and her husband, the former national coach of the Indian table tennis team, Deepak Malik, founded Stupa Sports Analytics.
Ankur Pahwa, Managing Partner at PeerCapital, said, “We’re pumped to embark on this journey with Stupa as they fuel the new-age sports enthusiasm shown by athletes and fans across the world.”
Sports production and streaming, event management, media and data rights management, immersive graphics for TV broadcasts, and AI-based media highlights are among the services offered by the firm. Before this Pre-Series A round, Stupa had raised Rs 75 million in seed and pre-seed funding. The company plans to initiate another fundraising round in 2025 to implement data and media rights monetisation strategies, build a B2B2C segment catering to players, coaches, and fans, and further broaden its portfolio of sports disciplines.
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