Editor's Note

Fly by Haywire

Despite a growing market, aviation industry is caught in an exhausting struggle to post profit

The aviation industry has always been a bit of an investment paradox not just in India but even globally. Today, most of us cannot imagine a world without air travel. Then, why does this indispensable industry constantly flirt with bankruptcy? The short answer — high fixed costs and razor-thin margins. Despite the lure of a growing market, it is impossibly tough to make money.

Air Deccan could not sustain its low-fares proposition nor Kingfisher Airlines its top-class service. SpiceJet almost reached the brink of collapse and Jet Airways ran out of

unsub

You don’t want to be left behind. Do you?

Our work is exclusively for discerning readers. To read our edgy stories and access our archives, you’ve to subscribe