Why name an electronic accessories’ brand boAt? The 36-year-old co-founder Aman Gupta points to the brand’s tagline, ‘plug into nirvana’, placed in large letters on a wall of the young start-up’s Hauz Khas office in Delhi. “When you take a boat, you leave everything behind. You plug into a new zone,” he says.
At full sail
Three-year-old lifestyle electronics brand, boAt has figured out a winning formula in a cluttered market
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