Big Idea

Map yourself

Start-up Actwitty tracks your online activity and data to build your social profile

Niloptal Baruah

Ever wondered how to make a personality statement on the Internet? Once you’ve decided to position yourself as a technophile or a hiking enthusiast, how do you go about it? One way is to start a blog or a website, but you have to keep it regularly updated. To address this headache, Sudhanshu Saxena and Alok Srivastava have come up with Actwitty. The start-up whose name is a play on ‘activity’ intends to carve a business out of building social profiles from publicly available data.