Big Idea

The Next- Gen Lego

Started by a bunch of IITians, Smartivity is making learning fun while creating a truly cutting edge Indian toy brand

Vishal Koul

When Tushar Amin shows you his colouring sheet it looks as inconspicuous as any other colouring sheet for kids – green grass, blue river, a brown dinosaur. Amin then takes his phone, moves his finger over it, hands it over to you and magic happens. The paper dino starts moving about on the sheet, looking exactly the way it was coloured. A few more clicks tell you what kind it belongs to, allows you to play games with it and brings you interesting trivia on it. That was just one among the many augmented reality (AR) based educational toys Smartivity offers, and there’s more in this Delhi-based start-up’s basket.