“There are 2 million brokers in the market out of which only 0.36% have an online presence,” Monest’s founder Mohit Sancheti quotes from his research. “Now, consumers prefer to go online even while looking for homes to buy or rent. On the other hand, for brokers or agents, a majority of their business has come through references from existing customers, so they never felt the need to get online.” This start-up wants to be the platform where the twain meet, sort of like the 'Zomato for real-estate'.