KT Srinivasa Raja, the managing director of Ananda Bhavan, is jetlagged this Tuesday morning in February. He landed the previous day after a 55-day whirlwind tour overseas, across three continents. His longest stint away from home. “For the first time in my life, I was away for New Year and missed Pongal sales at the outlets,” he says, bleary eyed.
That sweet taste of success
Adyar Ananda Bhavan has grown from a single outlet in a small town to an ₹8 billion global business, selling highly commoditised food. All it took was quick thinking and rigour