"Engage With Digital And Invest In It"

BCG’s Rajah Augustinraj urges SMEs to look at digital technologies not as threats but opportunities  

Published 4 years ago on Aug 02, 2017 8 minutes Read

As I was reflecting on the topic given to me —‘Going global' — I realised that there are a lot of different opinions about globalisation. And despite that, everyone is fairly sure about one thing that uncertainty is the name of the game. Another thing you’ll notice if you step outside the confines of your own city, that our lives are increasingly integrated digitally. I want to show you how these two factors make a difference for businesses and entrepreneurs, not just in India but all over the world.