Regional Brand

Midas Touch

Chennai-based Vummidi Bangaru Jewellers is looking at online sales and foreign stores to further their legacy as a trusted ‘manufacturing jeweller’

Photographs by RA Chandroo

Vummidi Amarendra believes he and his younger brother, Jithendra, had started hearing about jewellery right from the time they were in their mother’s womb. After 20 years, while handing over the reins of Vummidi Bangaru Jewellers (VBJ) in 1991, their father Vummidi Raghunath asked Amarendra to take care of only one thing — that the good name built by their forefathers over a century be maintained.