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Turbulent Times For e-tailers

In its bid to level the playing field for offline retailers, the new e-eommerce policy has caused unrest among online giants

The e-commerce sector in India was a hotbed of activity in 2018 — from the jaw-dropping deal of Walmart acquiring Flipkart for $16 billion to BigBasket raising $300 million from Alibaba and Amazon pumping additional $2 billion in investments in India. It was the year when private labels and in-house inventories grew substantially, and discounts continued to lure more shoppers to the online channels.