Big Idea

Healthy Punch

&Me's Ayurvedic fruit juices are ideal for today's active women needs

RA Chandroo

A three-year stint with Nestle got him thinking. The multinational became Ankur Goyal’s first tryst with the nutrition and wellness industry with its wide portfolio of successful products and soon became an eye-opener. Goyal says, “Working with Nestle, I realised that few products such as Maggi, which were promoted as healthy, did not really reflect that.”

Goyal, a graduate from IIT Delhi, always wanted to enter the food and beverage industry. Starting his first job at Nestle in 2011 gave him decent exposure to the industry. But it was a chance meeting with Paper Boat’s Neeraj Kakkar that proved to be a turning point for Goyal. He left Nestle in 2014 and joined Kakkar. Goyal was handling the product development department at Paper Boat. Together they came up with 11 products, ensuring that the juices had no chemicals or preservatives in them. Working through these procedures helped him understand the nutritional drink-making mechanism bett


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