Big Idea

In-gene-ious Plan

Genecorp crafts customised weight loss plans based on a thorough DNA analysis report 

Soumik Kar

Amit Singhi and Anand Prasad would frequent the same fitness centre, do the same exercises and ate the same kind of food. But Prasad ended up losing 8 kg, while Singhi gained 3 kg. Curious, the friends researched the cause of the difference in outcome, which is when they stumbled upon the fascinating world of genes.

Today, the duo, along with Sandip Agrawal, head Genecorp, a Mumbai-based start-up that conducts a DNA analysis listing preventive healthcare measures and recommends lifestyle and dietary changes. The idea is to educate people that a one


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