“Log kya kahenge!” Dramatic as it sounds, this is how a media professional Vaidehi Khanna’s parents reacted on hearing that she found a man she wanted to marry on a dating app. Quietly, the 26-year-old had created a profile on Hinge, an app owned by the $2-billion Match Group, and had been browsing profiles and going on dates for a few months.
“My parents’ checklist for my life partner was well-educated and high-salaried boy from our caste and religion. But I was looking for more nuanced personality traits such as honesty and broad-mindedness,” she says. After her parents’ initial shock, they were concerned about the app’s reliability. “They took a while to warm up to our relationship, and meeting my partner finally helped us seal the deal,” she gushes.
Sensing an opportunity in the Indian market, international players have pitched their tent here. They include Match Group’s Tinder, Hinge and OKCupid, and Priyanka Chopra Jonas-backed Bumble. Domestic players include Truly Madly, Aisle, Andwemet and Sirf Coffee. In all, there are close to 25 such cupids flying about (See: Hitting it off). According to Statista, online dating market is expected to grow at a CAGR of 5.2%, to $77 million by 2024 (See: Where is the love?).
You don’t want to be left behind. Do you?
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