"Go the extra mile to surprise the customer"

Sachin Bansal, co-founder and CEO, Flipkart, suggests five ways to ensure customer delight in e-commerce

Listen to your customer: Take feedback at regular intervals and incorporate that into your strategy. Social media, in particular, is a great way of reaching out to your audience. Ensure you have a presence on Facebook and Twitter, have regular conversations with your customers, respond to queries and address concerns on a real-time basis.