Identify the need: Does the start-up, whether B2C or B2B, solve a pain point or a need that has not been met before? Does it have the potential to make customers’ lives easier? For example, a customer doesn’t have to battle traffic to buy something, if he is offered seamless home delivery.
“Always question whether the growth is coming at a huge cost”
Ajay Relan, Founder, Xponentia Capital Partners, gives five tips on investing in a start-up
You don’t want to be left behind. Do you?
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