“Maintain a consistent strategy and keep fortifying it over time”

Ravi Chawla, managing director, Gulf Oil India on five ways to build a challenger brand

Published 2 years ago on Jun 13, 2019 1 minute Read
Faisal Magray

Choose your gaps: It is important to identify the segments where a brand can excel. Playing on the strengths and choosing what suits the DNA is crucial. Create differentiators by stitching the loose ends. That is how a brand creates a niche for itself. 

Empower teams: Create a l


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