StanPlus, a medical emergency response platform, announced four new business verticals to create, build and offer an Emergency Care Network in the country. The company will build new businesses under a new identity, RED.Health. The name change is said to be rooted in the company’s commitment to strengthen India’s Emergency Medical System (EMS) through Rapid Emergency Dispatch.
StanPlus, started in 2016 offers Ambulances in about eight minutes. The company has reportedly built a multi-city network of over 5000 ambulances with top-of-the-line equipment for critical and non-critical care.
The company which claims to be India's version of 911 said that the rebranding will further build on the narrative through a broader spectrum of services. Under the RED.Health umbrella, the company will offer four new business verticals in line with its vision to build a medical emergency response network across India.
the four new business verticles include:
- RED Ambulances: RED offers an emergency response system by providing ambulances in eight minutes. Further, expanding its ambulance portfolio, RED will now provide Road ambulances, Air ambulances (RED Air Guardian), Bereavement services (Asth), and Standby ambulances for corporates and events for citizens.
- RED Assist: RED Assist has two segments, one for the hospital partners which includes Centralised Ambulance Management and Outsourcing (CAMO) and the other for Corporate partners which includes doctor-on-call, an online consultation service that links patients with doctors in real-time.
- RED Priority Clinics: This vertical aims to connect rural India to the vital healthcare system and provide day-to-day health advisory. Red Clinics provides integrated facilities for consultation, diagnosis, preventive health checks and medicine delivery. It will also integrate with Occupational Health Centers (OHCs) and Infirmary of Corporates, to give health care and patient preparation in case of an emergency evacuation.
- RED Academy: It is a dedicated vertical that provides emergency response training for the 'Golden Hour', and it aims to integrate trained paramedics into the healthcare infrastructure. This segment will also help enterprises and corporates to ensure the safety of their employees in case of medical emergencies, through employee training about critical actions during emergencies like giving CPR to a colleague on the office floor.
The company will reportedly establish a technology center within, namely RED Edge, that will strengthen the existing technical support and work on new product development for all the new business verticals.
“India is making progress in addressing the over 500,000 emergency cases through timely interventions each year. Since the concept of EMS is fairly new, The biggest challenge for EMS has been infrastructure and manpower. With the launch of our new verticals, we aim to build one of the largest emergency networks," said Prabhdeep Singh, founder and chief executive officer (CEO), RED.Health.
The rebranding will witness a shift in the brand’s logo, website, and social media channels with the campaign being visible across multiple communication touchpoints including digital, outdoor and social. The company has also rebranded its ambulances, clinics, ground staff uniforms and regional offices.
Previously, RED.Health (formerly known as StanPlus) has raised $22.6 million from investors like HealthQuad, Kalaari Capital, and HealthX Capital Singapore amongst others.
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