Warner Music India Acquires a Majority Stake In Divo

Updated on: 9 February 2023 5:16 pm

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Warner Music India announced that it has signed a deal to acquire a majority stake in Divo, a digital media and music company in India, which has a presence across four of southern India's language music markets. This investment will help deliver Warner Music India’s strategy of having a leading presence in the entertainment sector across the whole country.

Divo offers online video, music distribution, publishing, digital and influencer marketing solutions for brands, celebrities and movies. It has been working with labels, artists and musicians to help distribute and monetise their content across digital platforms, radio and television stations. With a presence in the Tamil, Kannada, Malayalam and Telegu music industries, Divo has reportedly released more than 30,000 songs last year.

Previously, Warner Music India has entered into strategic partnerships with Global Music Junction, Sky Digital, Tips Music and Ziiki Media. The label recently forayed into Marathi and Gujarati music with the release of official film soundtracks. The company also has a regional imprint with its sub-label Maati.

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"I’m so delighted that we’re able to bring the Divo brand under the Warner Music India banner. This move will strengthen our presence in the south of the country, enabling us to have a truly strong Pan-India presence. Divo’s extensive portfolio will not only bolster our core music offering in South India, but its entire artist-influencer ecosystem will further enhance our overall entertainment footprint,” said Jay Mehta, managing director, Warner Music India.

“The acquisition of Divo is a major milestone in our Indian journey. We opened for business in 2020 and through a series of strategic deals and culturally relevant artist signings have fast established ourselves as a key player in the market. We’re excited to partner with Shahir and Vishu and the team at Divo, who have built an amazing company that operates at the intersection of four key music markets,” added Alfonso Perez Soto, president, emerging markets, Warner Recorded Music.

“We are glad to partner with Warner Music India for the next phase of our growth. Our ideologies and long-term approach towards expansion in India connected in the right manner and with this association we’re sure that we will become the biggest entertainment entity in South India,” concluded Vishu Ramaswamy, director of Divo.