Feature

Not quite the time to get one

The country’s largest passenger car maker has taken a knock over yen worries, but its stock is still not a screaming 'buy' 

When an auto major has an advertising and marketing budget of Rs.800 crore, the biggest in the industry, creating a buzz around its vehicles is a given. That’s what the country’s largest passenger car maker Maruti Suzuki has often done by spending the maximum on TV commercials and shows at over Rs.450 crore. Just last November it became the first company in India to produce an entire TV serial, Chalti ka Naam Gaadi, scripted around its flagship model, the Alto 800. Three years ago it had produced a Hindi film titled Mere Dad ki Maruti. The Japanese car maker has pushed the envelope not just with advertising, but more so within its bouquet of offerings.