On a Hot Streak

After sinking in ₹700 crore as fresh investments, can ENIL weather falling revenue and rising operating costs?

Soumik Kar

"It’s hot,” goes the tagline of the country’s biggest radio station, Radio Mirchi 98.3 FM. But the heat that CEO Prashant Panday is facing is far from the sizzling kind. Panday, who completed 16 years at ENIL early this year, is steering the company through a major transition. By bagging 17 new stations and buying out existing four stations from TV Today, ENIL is now the largest FM player with 53 radio stations across 43 cities.