It was a whirlwind two weeks for Gaurav Raj Thakur. The 40-year-old digital content sales professional has never been so excited in his life. Having worked across media platforms, Thakur has been swept off his feet by what he calls a “digital renaissance.” Spoilt for choice, Thakur is among millions who are increasingly getting attracted to Non-Fungible Tokens (NFTs), not just for their uniqueness but for the potential they offer to make a quick buck. Drawn by algorithmically-generated dissimilar zombie like faces called CryptoPunks to soccer wizard Messi, from Virat Kohli and Sachin Tendulkar to programmatically generated monkey faces, fandom is seeing a tectonic shift in ‘ape-ic’ proportions.