It was a whirlwind two weeks for Gaurav Raj Thakur. The 40-year-old digital content sales professional has never been so excited in his life. Having worked across media platforms, Thakur has been swept off his feet by what he calls a “digital renaissance.” Spoilt for choice, Thakur is among millions who are increasingly getting attracted to Non-Fungible Tokens (NFTs), not just for their uniqueness but for the potential they offer to make a quick buck. Drawn by algorithmically-generated dissimilar zombie like faces called CryptoPunks to soccer wizard Messi, from Virat Kohli and Sachin Tendulkar to programmatically generated monkey faces, fandom is seeing a tectonic shift in ‘ape-ic’ proportions.
The Rise And Rise Of Sports NFTs
While Amitabh Bachchan has become the first Indian celebrity to launch his own NFT collection, major cricket boards such as BCCI are waiting it out before tying up with any NFT platform. Can this change for the better?