Feature

Will Shemaroo’s valiant attempt at beating the odds culminate in a happy ending?

It is a turbulent environment but the content owner-aggregator-distributor is venturing into new territory, leaving investors nervous 

Hiren Gada, CEO, Shemaroo Entertainment

The movie’s hero is a champ in racing or dancing or romancing, or any such flamboyant thing. He then meets a formidable challenge – in a new racing champion, a dazzling dancer or a girl who refuses to fall for his charms. As he faces the prospect of defeat or a bigger victory, it’s ‘Interval’.

It is at this ‘interval’ that Shemaroo Entertainment finds itself. The company, which started as a book circulating library at Mumbai’s Warden Road in 1962, has since successfully diversified into a leading content owner, aggregator and distributor. Like every hero, the company managed to survive multiple ‘villains’– from VHS to TV and OTT. Alongside, revenue and profit rose at a promising pace (See: Sleeper hit) with the company making its debut on the bourse in October 2014 at Rs.170. The stock went on to hit its all-time high of Rs.594 on January 23, 2018. At its peak, it commanded a market cap of Rs.15.3 billion at trailing PE of 24x.

Buoyed by the favourable performance, the newly appointed CEO Hiren Gada made a bold declaration in their FY18 annual report: “We are in essence going to be ‘Changing Gears’ in order to target a growth of 5x in 5 Years.”

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