Amazon has increased the subscription price of Prime membership in India. Now your Amazon Prime membership is going to cost you more than the Netflix subscription. With the latest hike in the subscription plans, Amazon aims to push consumers to switch to annual plans instead of monthly and quarterly plans.
The company has given a massive hike of more than Rs 100 to all its plans except for the annual plan.
The monthly and the three month plans have been increased by up to Rs 140, with the monthly plan now costing Rs 299 and the 3-month plan priced at Rs 599, while the annual membership fee remains unchanged at Rs 1,499. The company has also kept the Amazon Prime Lite membership plan also unchanged at Rs 999, which provides most of the benefits of regular membership, only with the exception of Amazon Music subscription.
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Amazon Prime subscription previously cost Rs 179 for a month and Rs 459 quarterly. The company has increased the cost of monthly plan by over 60 percent while the quarterly has been raised by nearly 30 percent.
If you compare the price of Amazon Prime subscription with the Netflix subscription, Netflix in India starts at Rs 149 for mobile, the single device streaming in HD video plan on single device at a time costs Rs 199. The standard plan costs Rs 499 and the premium plan costs Rs 649.
However, Prime subscription is more than video streaming. The membership includes range of benefits including Prime Video, faster delivery of products, Prime Music subscription, early access to sales, cashbacks, deal, offers and more.
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Last year November, Amazon announced the Prime video plan for mobile in India. A budget subscription plan priced at Rs 599, for single device and mobile only option, available in selected countries. With Prime Video for mobile plan, users will be able access to access Prime Video content in Standard Definition (SD) quality on just one Android or iOS phone at a time.
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