Aryan Khan has launched his second edition of his already famous brand D’YAVOL with a new luxury streetwear brand, which is going to be a very limited release by Aryan along with Leti Blagoeva and Bunty Singh.
The trio has earlier launched a premium vodka brand named D’YAVOL, with plans to expand into the brown spirits market. The parent company is a luxury lifestyle company named Slab Ventures and is based out of Netherlands.
Aryan Khan shared the first look of the brand through a teaser video on Monday. The ad also stars his superstar father Shah Rukh Khan. This launch also marks Aryan Khan’s directorial debut.
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Sharing the video, Khan wrote, ABCDEFGHIJKLMNOPQRSTUVW_YZ X will be here in 24 hours…Follow @dyavol.x for exclusive content.”
“D’YAVOL X is the culmination of a creative journey that our highly talented design team and I embarked on with a singular vision to combine uncompromising quality, edgy design, and a fresh interpretation of luxury codes," said Aryan Khan, co-founder of SLAB Ventures.
In a media interview Aryan Khan revealed that the apparel line will be “brought to the consumer by limited edition capsule collections, made available to them via drops on our web store. As we go on from there, there will perhaps be more verticals.” He also said that the brand has been five years in the making.
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Aryan’s latest brand launch comes just a few days after his sister Suhana Khan became the brand ambassador for makeup brand Maybelline New York. Along with her, the cosmetic giant also announced singer and entrepreneur Ananya Birla, supermodel and cop Eksha Kerung and badminton champion PV Sindhu as its brand ambassadors earlier this month.
