Endorsing Donald Trump has certainly helped Tesla CEO Elon Musk to earn a department in the new Trump administration but it has also costed Musk a great deal if not fortune.
Reportedly, nearly a million users are daily shifting from Musk-owned X (formerly known as Twitter) to its rival social media platform Bluesky. Interestingly, Bluesky is founded by former Twitter head Jack Dorsey in 2019.
Why are Users Shifting?
Bluesky's sudden surge in users is mostly attributed to the political shift in the US. With Trump coming back to power and Musk being a part of his advisory team have raised questions among the US citizens, democrats to be specific, about how content is being moderated on X.
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Prominent personalities in media, film, music and various other fields including Lizzo, Jamie Lee Curtis, Patton Oswalt and Ben Stiller have joined the platform so far. Bluesky has garnered 19 million users recently, as compared to 10 million users in early September. It had topped the app download charts on Apple's App Store and Google's Play Store in the US.
The Guardian newspaper also decided to leave X terming its environment as "toxic."
A day later, Spain's Vanguardia also moved away from X saying it would rather lose subscribers than remain on a "disinformation network" followed by Swedish newspaper Dagens Nyheter.
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The departures from X grew following former president-elect Donald Trump’s election win and Trump's announcement of recruiting Musk to lead the Department of Government Efficiency (DOGE).
The new users on Bluesky have cited their search for a space free from advertisements and hate speeches as the main reason to quit X. Some are also enjoying the nostalgia of earlier Twitter experience on joining the platform.
How Different Bluesky is From X?
Bluesky is a decentralised counterpart to Twitter, which allows users to post short messages, photos, and videos and send direct messages. Unlike X, which utilizes algorithmic feeds, Bluesky restricts visible content to posts from users’ followed accounts. Bluesky limits the content that users may see to postings from accounts they have followed, in contrast to X, which uses algorithmic feeds.
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