The Indian Premier League (IPL) 2023 opener between MS Dhoni-led Chennai Super Kings (CSK) vs Gujarat Titans (GT) saw relatively fewer advertisements. As per reports based on Broadcast Audience Research Council (BARC) data, the IPL 2023 opening match featured about 40 per cent less ads on TV as compared to IPL 2022.
As per media reports, the GT vs CSK match was broadcasted on more than 20 Disney Star channels, during which about 31 advertisers showcased their ads. However, the number was relatively less as last year, during IPL 2022, 52 advertisers showed their ads on TV during the IPL broadcast.
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Before this, Disney Star also announced that the opening IPL match between CSK and GT was viewed by 130 million people on its channels. This particular match reportedly also saw 8.7 billion minutes of consumption which was reported to be at much higher levels as compared to IPL 2022.
As far as sponsors are concerned, the company has also managed to rope in several big names for IPL like Tata Neu, Dream11, Airtel, Coca-Cola, Cadbury, Parle Biscuits, RuPay and so on. With such big names on-board for the game season, the IPL ad revenue also expected to pick up, as per several experts.
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Even JioCinema is expecting an increase in viewership with its 'free IPL 2023 screening' mantra.
In addition to this, IPL franchises individually too, are expecting a jump in revenues since the game is being held in home-and-away format for the first time in many years.
