Prominent English football club Manchester City has announced that they have roped in Indian telecom major Jio Platforms as the club’s official mobile communications partner in India.
According to the agreement between the two, Man City’s OTT platform CITY+ will now be integrated into the JioTV platform. This is intended to give Manchester City fans in India better access to the club’s exclusive content such as highlights, matchday content etc.
JioTV is India’s leading digital video platform and is the second biggest OTT platform in the world with more than 350 million downloads.
About the partnership, Akash Ambani, Chairman of Jio, said, “Jio’s exclusive partnership with Manchester City in India...will present City fans with experiences through a multitude of digitally powered immersive initiatives. We believe both brands share similar values of bringing transformational impact to their communities and through this partnership, we endeavour to bring the best of football to the sports communities and Man City fans in India.”
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Jio Cinema, also under Jio Platforms, recently broadcasted the FIFA football world cup to Indian viewers. It is touted that the Indian football viewership market is not completely explored.
Regarding Manchester City’s fanbase in India, Ferran Soriano, CEO of City Football Group said, “The Club has a passionate and growing fanbase in India and we are continually exploring new ways to provide greater fan experiences for our followers in the region and around the globe, particularly within the digital and technology space. We look forward to working with Jio as we develop these opportunities throughout the partnership.”
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