Quick service restaurant McDonald's India (west and south) is now offering free books to the children with their Happy Meal, to promote and encourage reading habits among them.
Now, a Happy Meal will contain a choice of burger, a beverage, a cup of hot, steamed corn, and an intriguing book for children, said McDonald's India (west and south), operated by Westlife Development Ltd in a statement.
Under its 'Happy Meal Readers programme', children visiting the stores will get books curated by award-winning British author Cressida Cowell
Cowell, who is popularly known for her multiple children's series, has written a collection of 12 books, especially for McDonald's, of which two will be launched every month.
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"The 12-book collection titled 'Tiny Detectives' will give children a chance to delve into imaginative tales of trees, spiders, stars, koala bears and more.
"These books are specially written for the curious minds of six-year-old children and above, answering questions they often seek answers for from their parents," it said.
Consumers will have the option to choose from the two books when they buy a Happy Meal at McDonald's stores in western and southern India.
This will replace the toys, which McDonald's India (west and south) uses to give to their customers.
"Books play a pivotal role with our young customers, given that their curious minds are always looking for answers.
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"The new Happy Meal Readers Program gives families another opportunity to bond with their children while inculcating the habit of reading and creating countless feel-good moments to cherish," it said.
Westlife Development operates chain of McDonald's restaurants in western and southern India, having a master franchisee relationship with McDonald's Corporation USA.
As on December 31, 2021, it was operating 316 McDonald's restaurants across 42 cities.
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