Indus Appstore for Android devices by PhonePe has reached more than 1 million installations, as per a release by PhonePe. Interestingly, 45 per cent of the users hail from Tier 2 cities.
“Indus Appstore’s rapid adoption signifies the market’s readiness for alternatives that prioritize the needs of Indian developers and cater to the linguistic and cultural preferences of the Indian audience,” says a company statement.
Akash Dongre, co-founder and CPO, Indus Appstore, said, “This remarkable achievement is a reflection of our team’s unwavering commitment and hard work. We will continue innovating and improving our app store experience to ensure that we remain at the forefront of delivering a superior product experience for both developers and consumers.”
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In February 2024, PhonePe launched the Indus Appstore. It was launched with the intent of creating “a more competitive and localised mobile app store economy for India.” Consumers can download over 2 lakh mobile apps and games across 45 categories from the app, as per the company.
Further, “the app store also offers a brand new short-video-based discovery feature to make new app discovery more engaging for consumers,” reads a company statement. Additionally, instead of taking a share from in-app purchases like Google, Indus allows users to choose any third-party payment gateway for in-app billing without any commission.
Indus Appstore has also forged partnerships with Nokia and Lava. It is also in discussion with other smartphone manufacturers. The company has a pre-installation target of 250–300 million devices by the end of this year.
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