Digit Insurance Ties Up With Flipkart to Offer Mobile Phone Insurance

Digit Insurance has partnered with India’s largest e-commerce company Flipkart to launch the Mobile Protection Plan for customers who purchase smartphones on the Flipkart platform. The insured will get a pre-decided fixed amount – that is 20 per cent of the invoice value – if the screen of the smart phone is damaged.

Other advantages of the Mobile Protection Plan are:

 No depreciation: For claims, invoice value of the phone will be considered, and not the current market value

·No Activation required: The phone is covered from the time it is delivered. No lengthy process or app download is required for activation

·IMEI-linked cover: The phone is covered, no matter who uses it.

(IMEI is an acronym for International Mobile Equipment Identity)

·Worldwide coverage:. It does not matter where the damage occurs

“One of the biggest areas of discontent people have with insurance companies is claims - the effort and the time it takes. We had to work out a product that lives up to it,” says Jasleen Kohli, Chief Distribution Officer, Digit Insurance. “No bills are required in this process which is otherwise a process full of frictions. Also, it makes sense for us as an insurance company, as it reduces our operational costs.”

Prakash Sikaria, Senior Director, Monetization, Flipkart said, “Flipkart offers extended warranty and device insurance across mobile and other electronic devices. We are always finding ways to reduce customer pain points while their purchasing online.”